New Moov Fitness Tracker Looks Pretty Cool

Here's The Verge's coverage of the new Moov fitness tracker that was announced today. Basically, it looks like it's going to try to take step and calorie counting to the next level by actually giving you activity suggestions and training advice. I'm interested. 

Also, it looks like right now you can get a better than 50% discount off of the planned retail price. They say one unit will retail for $120, but right now you can order two units for $99.95 or one for $59.95.