Further Evidence of Apple's Popularity: Pioneer's Website Is Down

I may be jumping to conclusions here, but I have a feeling it's not a coincidence that on the day Pioneer Electronics announces that they're going to be selling a product associated with the iPhone, their site goes down. I can't get onto either of their Canadian or American sites. 

I can't imagine another product they've announced that would garner as much web traffic as their NEX series supporting CarPlay