The Verge has gotten some pretty extensive inside scoop on Google's next foray into the world of set top boxes.
…Android TV will look and feel a lot more like the rest of the set top boxes on the market, including Apple TV, Amazon’s Fire TV, and Roku.
It will be interesting to see how this looks when it's released. Google TV flopped pretty bad, and Amazon just released their own set top box (U.S. only) last week. As per last week's episode of Accidental Tech Podcast, a big part of the problem is still too much exclusive content. Apple keeps iTunes content exclusive to the Apple TV. Amazon Prime Instant Video doesn't have a native app for the Apple TV, and isn't available outside of the U.S. Netflix and YouTube are available everywhere, which is great, but HBO Go isn't available on the Amazon Fire TV. You just can't all the content you might like to watch on a single box—at least not without some workarounds that only tech nerds can handle.