Why Apple's Beats buy is genius →

I agree with Micah Singleton atThe Daily Dot and Shawn King at The Loop:

 ...the key to the deal is Iovine.

The more I think about this one, the more it makes sense that Iovine is the main thing Apple is after. 

What you can count on is Jimmy Iovine being Apple’s Hollywood liaison. Iovine can get deals done that Apple executives cannot. Hollywood runs on relationships, and thanks to running one of the biggest labels in the world and producing films and TV shows, Iovine has relationships with executives across the industry.

Oh, and apparently it may take until next week to finalize the deal.