About That Apple-Beats Deal

Another great take from John Gruber on Daring Fireball.


Apparently, the Apple family near imploded with outrage when that video went up on Facebook of an ‘excited’ Dr. Dre with R&B singer/former Coca Cola pin-up Tyrese. In the video they share, in language perhaps unsuitable for a family blog, how Dre will be hip-hop’s first billionaire and other nice things about Compton.

That's exactly what I thought when saw the video. That is not how Apple works.

I totally agree with John Gruber:

...my guess is, he [Steve Jobs] would have been more pissed off than anyone at Apple regarding Beats’ leaking of the deal to the press. And it seems pretty clear that that’s what happened. It wasn’t Apple that leaked, it was Beats, and their leaking it might have scuttled the deal.

I bet Dr. Dre is getting it from all sides here. Jimmy Iovine can't be happy with him either. If the ink isn't on the paper yet, you can't be posting drunken videos bragging about the deal. Dr. Dre may not be a billionaire after all.