Jony Ive: Switzerland is in Trouble

Nick Bilton of The New York Times:

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

In my mind, I hear him saying, "Switzerland is fucked".